Rowing Blazers: From Tradition to Trendsetter
Introduction
Rowing blazers are having a moment—and that’s largely thanks to, well, Rowing Blazers. Thanks to Jack Carlson’s brand, which reimagines these jackets in the context of modern streetwear, blazers are back in the headlines. But this isn’t the first time blazers have made their mark (well, duh).
Blazers go way back, much like the sport of rowing. And, there’s some argument that the latter was instrumental in the origins of the former. See, in the 19th century, there was no such thing as “athleisure,” and rowing has always involved chilly mornings out on the water.
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| Kingston Rowing Club (Photo courtesy of Jack Carlson) |
The History of Rowing Blazers
Origins of the Rowing Blazer
Let’s take a trip back to the mid-1800s, where rowing blazers first emerged. Picture this: Rowing clubs in England, made up mostly of university students, dressed to impress—not just on the water, but off it too.
These rowers wanted something that set them apart, something bold. And so, the rowing blazer was born.
Early rowing blazers were indeed worn during warm-ups and training sessions, and so were made from warm materials like flannel and designed with a looser fit for comfort and ease of movement. Their practical purpose was to keep rowers warm before they hit the water or during lighter training sessions, which explains why they became such an integral part of the rowing uniform. Over time, they moved from functional sportswear to symbols of club identity and were eventually worn more for ceremonial or social events.
Club Pride and Colors
The first recorded instance of the word "blazer" being used to describe a jacket dates back to at least 1880 (and probably earlier). It was originally used to refer to the bright red flannel jackets worn by members of the Lady Margaret Boat Club (which was founded in 1825), the rowing team of St. John's College, Cambridge. These red jackets were said to "blaze" with color (and attract attention), which is how the term "blazer" came to be associated with the jacket.
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| Potomac Henley Blazers (Photo: Hannah Wagner) |
Over time, the term expanded beyond just the Lady Margaret Boat Club's jackets. Other rowing clubs began adopting similarly bold blazers with different color combinations and stripes to represent their teams. Each rowing club had its own combination of stripes, patches, and hues that represented their team—members would proudly display their blazers like badges of honor.
Eventually, the term "blazer" evolved to describe any jacket with a bold, distinctive color or pattern, not just the bright red of the original Lady Margaret crew.
Influence on Broader Fashion
They morphed into symbols of status, much like Letterman (or Varsity) jackets in the US. You weren’t just a rower; you were part of an elite group—or even an elite member of an elite group (for example: Only rowers who make the top boats at Oxford are granted a traditional Dark Blue blazer, while those who row in the reserve crew—Isis—receive a navy blazer with white piping).
And people noticed. As their popularity grew, the rowing blazer began influencing the broader fashion scene, slipping its way into what we now call “prep” style.
What started as something specific to sport soon found its way beyond the boathouse, becoming a statement piece, both on and off the water. Today, those bright colors and stripes still have their roots in rowing tradition—but their influence reaches much further.
The Birth of the Rowing Blazers Brand
Fast forward to 2017, and we meet Jack Carlson, a former coxswain at Cornell (and later with the US National Team) with a passion for blending history and style.
You see, Carlson didn’t just want to keep the tradition of rowing blazers alive; he wanted to make them relevant in today’s fashion scene. So, after publishing a successful compendium of the jackets—the aptly named Rowing Blazers (the book)—he launched Rowing Blazers, a brand that celebrates the heritage of this iconic piece while giving it a fresh, modern twist.
Carlson’s journey began with a deep appreciation for the sport and its culture. He was not just an athlete; he was also an Oxford archaeologist and a writer, with an interest in storytelling. That’s why, when he decided to create Rowing Blazers, he aimed to do more than just sell jackets. He wanted to tell a story—one that combined the classic charm of rowing (and all its esoteric traditions) with contemporary aesthetics. It was all about embracing the rich history of these garments while making them accessible to a new generation.
The brand took off quickly, and it wasn’t long before Rowing Blazers gained recognition for its vibrant colors, playful patterns, and bold designs. These weren’t your run-of-the-mill blazers; they were statements. Jack cleverly incorporated whimsical details, like fun linings and unique embroidery, that breathed new life into the traditional blazer.
In that sense, he perfectly married the traditions of rowing culture (like heraldic devices, Latin mottos, and unique color combinations) with modern streetwear aesthetics—in effect, he was inviting everyone into the clubhouse (and he actually did just that, launching a pop-up RB clubhouse in Manhattan).
- Note: The original Rowing Blazers motto was the Latin proverb “destitutis ventis, remos adhibe” (if the wind won’t serve, take to the oars—that is, be resilient and find a way)
People were drawn not just to the style but to the story behind the brand. The approach resonated with rowers and non-rowers alike, making it a bridge between two worlds. It was about pride in rowing culture and a nod to prep fashion, all while appealing to those who loved a good dose of personality in their clothing.
The brand has not only revived the classic rowing blazer but has also turned it into a canvas for expression and individuality. It’s proof that even the most traditional garments can find new life in the modern world.
Rowing Blazers in Modern Fashion
Streetwear Meets Tradition
Now, let’s dive into how the brand Rowing Blazers has seamlessly woven (see what we did there??) itself into the fabric of modern fashion. This isn’t just about a jacket; it’s a whole vibe. Jack Carlson’s vision transformed the rowing blazer from a piece of sportswear into a stylish staple, making it a must-have for anyone wanting to stand out, whether on the water or on the street.
So, what’s the secret sauce? It all starts with the blend of tradition and innovation. While the classic blazer often sticks to subdued colors and conservative styles, Rowing Blazers shakes things up with bold patterns and vibrant hues.
Imagine a striking blazer featuring bright stripes or playful motifs—it’s enough to turn heads and spark conversations. Carlson and his team have a knack for combining classic aesthetics with contemporary flair, making each piece feel fresh yet steeped in history.
This brand didn’t just stop at making jackets; it redefined how we think about them. Rowing Blazers represents a blend of elite athletic culture and modern streetwear. You might see someone wearing a blazer with jeans and sneakers, turning a piece that once signified exclusivity into everyday wear. It’s this versatility that has caught the attention of style-savvy folks everywhere.
Collaborations and Celebrity Endorsements
Rowing Blazers quickly captured the attention of the fashion world, and it wasn’t long before celebrities and influencers started wearing the brand (including NBA players like Dwayne Wade and Russell Westbrook). Suddenly, you could spot a Rowing Blazer on the streets of New York, in Instagram feeds, on the sidelines and on fashion runways. Jack Carlson had successfully transformed a piece of athletic history into a fashionable staple that anyone could wear.
Shoot, Rowing Blazers even made an appearance in a Saturday Night Live digital short in 2020 (look for the cable knit sweater with the bright-colored bands—and the bowtie—in the video below).
Then, there were the collaborations. Rowing Blazers has teamed up with brands like Ralph Lauren, FILA, Seiko, and even Target (where Rowing Blazers launched a dedicated line in 2023), merging the rowing heritage with other fashion realms. This approach has also extended beyond clothing to incorporate nostalgic cultural icons like Harry’s New York Bar, Babar, and Winnie the Pooh. These partnerships have expanded the reach of the brand, introducing the rowing blazer to even more people.
Rowing Blazers has a unique way of connecting with its community, celebrating the spirit of rowing while making it accessible to a broader audience. The brand often shares stories of rowers, clubs, and the culture surrounding the sport, fostering a sense of belonging. Wearing a Rowing Blazer feels like being part of a special club, even if you’ve never set foot in a boat.
How to Wear a Rowing Blazer Today
Now that you know the history and the impact of Rowing Blazers, let’s talk about how to wear one.
Regardless of whether you earn yours by representing your club at Henley Royal Regatta, your blazer can be dressed up or down, making it a wardrobe staple for various occasions. Here are some tips to help you nail the styling:
1. Keep It Classic with Chinos or Khakis
For a timeless look, pair your rowing blazer with tailored chinos or khaki pants. This combination is perfect for casual outings or even semi-formal events. Opt for a crisp white shirt or a striped button-down underneath for a polished finish. Roll up the sleeves a bit for that laid-back vibe, and throw on some loafers or boat shoes to complete the outfit.
2. Go Bold with Patterns
Don’t shy away from mixing and matching patterns. A rowing blazer often features bold colors and designs, so you can have fun with your trousers. Try pairing a patterned blazer with solid-colored pants or even a subtle plaid. A simple t-shirt or a casual polo underneath can help tone it down. This look is perfect for a day out or a casual gathering.
3. Layer It Up
As the seasons change, layering becomes essential. Throw on a lightweight sweater or a turtleneck under your rowing blazer for those cooler days. This not only adds warmth but also brings depth to your outfit. Pair it with dark jeans or tailored trousers for a chic yet cozy look. Add a scarf in a complementary color to bring it all together.
4. Dress It Down with Denim
Want a more relaxed look? You can easily dress down your rowing blazer by pairing it with jeans. Dark wash jeans work well for a smart-casual outfit, while distressed jeans can lend a more laid-back feel. A simple graphic tee or a casual button-up shirt underneath keeps it effortless yet stylish. Finish the look with sneakers or boots.
5. Accessorize Wisely
Accessories can make or break an outfit. Keep it simple yet effective by adding a classic watch, a woven belt, or even a statement hat. If you want even more color and detail, you might throw on some fun socks or a colorful pocket square that complements the colors in your blazer (maybe even a lapel pin?). Remember, the goal is to express your personal style while keeping it cohesive.
6. Embrace the Casual Side
Don’t forget that a rowing blazer isn’t just for formal occasions. You can easily wear it casually, whether you’re running errands or meeting friends for coffee. Pair it with comfortable joggers or even shorts during warmer months. A basic tee underneath keeps it relaxed and cool.
7. Seasonal Updates
As the weather changes, so can your styling approach. In spring and summer, lighter fabrics and brighter colors work wonders. In the fall and winter, consider richer colors and heavier materials. Layering with coats, scarves, and boots during colder months can also add personality to your ensemble.
With these styling tips in mind, you can make your rowing blazer a standout piece in your wardrobe. Whether you’re honoring its traditional roots or showcasing your personal flair, this versatile garment offers endless possibilities.
Read more about Rowing Blazers (the brand) via their official website.
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